Clive Humby: 'Customers are taking control of their data - it's the biggest opportunity we have'

John Leonard
clock • 2 min read

Push marketing is over, it's all about pull now says the loyalty card pioneer

Clive Humby, chief data scientist at Starcount, believes we are about to see a big change in the way that companies engage with customers using data. Humby, who  describes his role as helping major...

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