Clive Humby: 'Customers are taking control of their data - it's the biggest opportunity we have'

John Leonard
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Clive Humby: 'Customers are taking control of their data - it's the biggest opportunity we have'

Push marketing is over, it's all about pull now says the loyalty card pioneer

Clive Humby, chief data scientist at Starcount, believes we are about to see a big change in the way that companies engage with customers using data. Humby, who describes his role as helping major brands...

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