HP desktops first to carry AMD 7th generation PRO APUs

"Impressive value and uncompromising performance" should suit SMBs

AMD has announced that the first PC to carry its 7th generation PRO APU (accelerated processing unit) will be made by HP, and that the processor is "built for business".

Featuring a CPU and GPU on a single chip, the PRO APU is designed for the kind of demanding business applications that users of HP's EliteDesk 705 G3 desktops are likely to run.

"We're delighted to offer 7th generation AMD PRO processors in our new HP EliteDesk 705 G3 desktop series," said Guayente Sanmartin, VP of product management for commercial desktops at HP.

"We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity."

To boost data security, the PRO APU utilises AMD's Secure Processor technology, which contains an "independent hardware-based root of trust for secure boot, content protection and application security, and suports TPM (Trusted Platform Module) 2.0.

AMD claims it delivers 14 per cent higher compute and 22 per cent more graphics performance than the previous generation, as well as open standards and CPU-agnostic DASH (desktop and mobile architecture for system hardware) manageability for easy integration and system management.

The HP EliteDesk 705 G3 series itself also includes HP's Sure Start BIOS and policy protections, as well as TPM 2.0 data security.

The system comes in both small-form factor (SFF) and mini-form factor, delivering what HP calls "impressive value with uncompromising performance, security and manageability for an enterprise-class experience".

As such, the system - with AMD's new processor - seems a good choice for SMBs running demanding applications but wanting to save space and cost by investing in a robust, future-proofed desktop.