Airbnb Syndrome: CIO warns about boards asking for 'more innovation'

Stuart Sumner
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Airbnb Syndrome: CIO warns about boards asking for 'more innovation'

Mark Ridley, IT director at recruitment website reed.co.uk, explains that innovation comes at a cost, and that returns can take years to materialise

Boards often don't understand what they're asking for when they demand more innovation, and they also don't recognise the length of time it takes to see returns on new product development. Mark ...

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