Identifying trends and anomalies by analysing data that was previously disregarded will soon be a key differentiator, argues Adam Howatson
In a digital world, the winning organisations are the ones that successfully find new customers, discover new markets and pursue new revenue streams using digital channels. New, digital competitors...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders