Formula E deploys customer identity management platform to better understand fans

Danny Palmer
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Formula E deploys customer identity management platform to better understand fans

'Effectively leveraging customer identity data is integral to our strategy,' says Tom Halls, head of digital at Formula E

Formula E, the global electric car racing series, has selected customer identity management platform Gigya to gain a better understanding of its fan base. The 10-race championship series is now in its...

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