Shop Direct uses Hortonworks and SAS analytics to personalise customers' shopping experience

Sooraj Shah
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If you're shopping in the sports section and like Nike and white, the first thing you'll see is a white Nike product, says group CIO Andy Wolfe

Shop Direct, the UK firm that owns the likes of Littlewoods and Very.co.uk, has run a "personalised sort order" trial in which customers are targeted with products that fit their history and prefer...

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