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  • Strategy

Shop Direct uses Hortonworks and SAS analytics to personalise customers' shopping experience

If you're shopping in the sports section and like Nike and white, the first thing you'll see is a white Nike product, says group CIO Andy Wolfe

  • Sooraj Shah
  • Sooraj Shah
  • @Sooraj_Shah
  • 29 October 2015
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Shop Direct, the UK firm that owns the likes of Littlewoods and Very.co.uk, has run a "personalised sort order" trial in which customers are targeted with products that fit their history and preferences,...

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