Shop Direct uses Hortonworks and SAS analytics to personalise customers' shopping experience
If you're shopping in the sports section and like Nike and white, the first thing you'll see is a white Nike product, says group CIO Andy Wolfe
Shop Direct, the UK firm that owns the likes of Littlewoods and Very.co.uk, has run a "personalised sort order" trial in which customers are targeted with products that fit their history and preferences,...
More on Strategy
Hundreds of Google workers form labour union in the US
The new group will work to ensure that Alphabet employees receive a fair wage, without fear of discrimination or retaliation
Action needed to get more women in tech, says Automation Logic
Vicky Schildkamp, General Manager of Automation Logic discusses why diversity in IT is important, and how to encourage more women into the industry
Technology, people, recruitment - what will the key trends be in 2021?
Bev White, CEO of Harvey Nash Group, discusses the key technology trends for 2021
Top four technology trends for 2021
Computing gazes into its crystal ball and outlines what it expects to be the big ticket items on IT leaders' agendas in 2021, including remote working, cyber security challenges, enterprise open source and automation
