Backbytes: How software companies are losing friends and alienating customers

clock

Far from trying to hold on to their customers, big software companies seem to be trying to wring them even harder

When a once-comfortable company suddenly faces a new competitive threat, it can go one of two ways: either it can respond by getting better at meeting customer demands, by cutting inflated prices, ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
University CIO: 'We were owned in 4 hours'

Threats and Risks

And that certainly focused minds, says Salford University’s Mark Wantling

clock 20 March 2024 • 5 min read
Oracle promises AI everywhere at Cloudworld 2024

Business Software

Integrated across the Fusion Suite

clock 19 March 2024 • 6 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Software

The social engineering of the self: How AI chatbots manipulate our thinking

The social engineering of the self: How AI chatbots manipulate our thinking

We need structured public feedback to better understand the risks, says red teamer Rumman Chowdhury

John Leonard
clock 27 October 2023 • 4 min read
AI doesn't care what you think

AI doesn't care what you think

Want to understand hallucinations? Look at your family

Professor Peter Cochrane
clock 26 October 2023 • 3 min read
IT Essentials: The fungal IT network

IT Essentials: The fungal IT network

Shadow IT grows best in darkness and solitude

Tom Allen
clock 16 October 2023 • 2 min read