Yes, you can use big data to drive customer loyalty. And here's how to do it

Charlee Gothard
clock • 3 min read

Requires wariness of outsourcing, and your 'own secret sauce', as well as bags of common sense

While replying to tweets and hoping for the best may be many companies' approach to customer and brand loyalty, big data has truly measurable applications, as Computing learned last week. Speaki...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
China unveils pioneering undersea datacentre

Datacentre

The facility is projected to save approximately 122 million kWh of electric power

clock 04 December 2023 • 2 min read
Protecting Wimbledon: 'Data is at the heart of everything we do'

Big Data and Analytics

Whether in sport or security, it’s all about data

clock 18 July 2023 • 3 min read
Wimbledon 2023: Tennis whites, Pimm's and IBM AI

Big Data and Analytics

AI is finding new data and new insights – but pronouncing ‘Djokovic’ has been a struggle

clock 17 July 2023 • 4 min read

More on Budgets and Investment

Salesforce to plug $4bn in UK business for AI innovation

Salesforce to plug $4bn in UK business for AI innovation

Also aims to drive job creation amid the continued digital skills shortage

Kelsey Rees
clock 30 June 2023 • 2 min read
Transparency in IT: Improving the customer experience

Transparency in IT: Improving the customer experience

As an IT leader, the biggest challenge I’ve found is that people look to you to know everything — and that’s simply not possible. That’s why I’ve made myself into a totally transparent leader.

Robert Field
clock 17 February 2023 • 3 min read
Microsoft asks staff to cut expenses on travel, training

Microsoft asks staff to cut expenses on travel, training

Another sign of the coming global recession

clock 12 August 2022 • 2 min read