Computing retail data roundtable - delegates' key take-aways

Collecting the right data, and using it in the right ways

In this video, delegates talk about their key take-aways from Computing's recent exclusive retail data roundtable event.

Knowing which data to capture, how to leverage the captured data in an effective an agile way, and how to formulate data policy were just some of the fascinating conversations that went on between industry leaders in Computing's 'behind closed doors' event last week.

Building high-performance customer databases, choosing the right tecnology, and even using elastic server management services to accompany television advertising were also hot topics of conversation.

Luxury used watch firm Watchfinder also began a fascinating discussion about introducing machine learning techniques into businesses.