BBC on the hunt for website 'editorial optimisation tool'
Broadcaster is looking to optimise audience metrics through real-time monitoring of data
The BBC is seeking a supplier to provide it with an "editorial optimisation tool", which would be used to make editorial changes to page layouts and content on its website in order to optimise audience metrics through real-time monitoring.
In a notice on the Official Journal of the European Union (OJEU) website, the BBC said that the tool was required for a number of areas within the organisation including BBC Global News Limited, BBC Worldwide, BBC World Service and the BBC.com homepage.
The organisation believes that front-page editors, user experience and design staff, features editors and journalists will use the tool, as well as other staff.
This includes categories such as page popularity, actively engaged time, scroll depth and drop-off rate, loyalty, user journeys, traffic sources including social media and search engines, device type and audience geographic location.
The tool must also enable the BBC user to compare articles featured on an index page in real-time, and domains in real-time. In addition, users should be able to view historical data for any given domain or story.
The types of changes expected to be made as a result of the insight gained from the tool would include headline changes, turnaround speed of features, optimum time to publish, feature positioning on a front-page and SEO decision making.
"The editorial optimisation tool would not be expected to make these changes, only to provide the data that could influence these decisions and monitor them," the BBC stated in the notice.
The three-year contract for the chosen supplier will start on June 1 next year and end on 31 May 2018. The BBC can extend the contract for up to one year.
The estimated value of the contract, which is covered by the Government Procurement Agreement, ranges between £1m and £2m, excluding VAT.