Demandware's 'Trojan Horse' analytics allowing L'Oréal to 'better manage the customer journey'

Danny Palmer
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L'Oréal global head of digital Vincent Stuhlen explains how analytics were a surprise package within Demandware's e-commerce platform

Analytics is a "Trojan Horse" inside Demandware's enterprise cloud commerce platform which has allowed international cosmetics and beauty company L'Oréal to "much better manage the customer journey...

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