Facebook acquires video advertising firm for 'more relevant' customer targeting

Peter Gothard
clock

Social media giant pays around $500m for LiveRail

Facebook has acquired video advertising firm LiveRail for an as-yet undisclosed figure believed to be in the region of $400m-$500m. LiveRail, which says it already delivers more than seven billion video...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

More on Business Software

New firm Quantinuum created by Cambridge Quantum and Honeywell to tackle scientific and cyber security challenges

New firm Quantinuum created by Cambridge Quantum and Honeywell to tackle scientific and cyber security challenges

Commercial competition in quantum computing is hotting up

John Leonard
clock 30 November 2021 • 2 min read
Partner Insight: Let's create a New Normal for leadership

Partner Insight: Let's create a New Normal for leadership

Scott Logic
clock 26 November 2021 • 5 min read
From data aware to insight driven: How organisations can use data to get ahead post-pandemic

From data aware to insight driven: How organisations can use data to get ahead post-pandemic

The case for data virtualisation

Charles Southwood
clock 21 November 2021 • 4 min read