Costa selects analytics firm APT to sharpen up its decision-making

Sooraj Shah
clock

Coffee chain is latest big name customer to sign agreement with predictive analytics company

Costa has signed an agreement with big data analytics firm Applied Predictive Technologies (APT) to license APT's Test & Learn Management System. Costa will use the system to test strategic init...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
How Victoria's Secret is using AI to transform online shopping

Ecommerce

From retail to e-tail

clock 08 April 2024 • 2 min read
China unveils pioneering undersea datacentre

Datacentre

The facility is projected to save approximately 122 million kWh of electric power

clock 04 December 2023 • 2 min read
CDO Interview: Product-level predictive analytics at retailer Very

Big Data and Analytics

The Very Group Chief Data Officer Steve Pimblett explains how data, insight and most importantly action are changing the face of one of the UK's established retail concerns.

clock 14 September 2023 • 6 min read

More on Strategy

Asian Tech Roundup: Apple's charm offensive

Asian Tech Roundup: Apple's charm offensive

Plus, South Korea's AI investment

Tom Allen
clock 19 April 2024 • 5 min read
'We can become the best airport in the world': How Heathrow's new CIO is transforming travel

'We can become the best airport in the world': How Heathrow's new CIO is transforming travel

‘I want my time in the airport to be seamless, personalised and digital-first'

Tom Allen
clock 10 April 2024 • 3 min read
Peter Cochrane: Fish can't climb trees and AI won't eclipse humanity

Peter Cochrane: Fish can't climb trees and AI won't eclipse humanity

AI will steer our evolution but not take over

Peter Cochrane
clock 27 March 2024 • 3 min read