Icann unveils gLTD submission list including .Apple and .London

Submissions now set for lengthy approval process before going live

The Internet Corporation for Assigned Names and Numbers (Icann) has revealed details on almost 2,000 submissions that it received for new generic top level domain (gLTD) names.

Some of the most notable submissions include brand applications such as .Oracle .Apple, .Nokia, and .Google as well as more generic submissions including .Web, .Movie, .Cloud and .Technology.

Cities have also got involved with applications for .London, .Madrid and .Berlin also submitted.

The applications will now go through an independent review process before they can go live, which is unlikely to be before the first quarter of 2013.

As predicted, there are several bids for the same domains, with 231 identical requests made across 751 applications such as .Love, .Mail and .Music.

This will require independent consultation before a winner is chosen based on several criteria including whether or not the claimant has the financial and technical capabilities to own and operate a domain effectively.

The majority of the application requests came from North America, with 911 submissions made, compared to 675 in Europe and 303 in the Asia-Pacific regions. Overall, applications were made from 60 nations.

Unveiling the list at an event in London attended by V3 (pictured above), the chief executive of Icann, Rod Beckstrom, called the announcement a "historic day for the internet" that would change it forever.

Icann will be hoping the review and approval process runs without incident after it had to extend the submission window by some three weeks after a technical glitch made some bids firms had made visible to other bidders.