Customers expect us to use their data to target them, says Boots

Sooraj Shah

Retailer has adapted to customers' higher expectations

Customers of high-street pharmacy chain Boots expect it to use their data to target them with personalised messages across all channels, according to director of customer loyalty at Boots, Ruth Spe...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now


Already a Computing member?


More on Hacking

The company specialises in delivering easy-to-prep meals to care homes, nurseries and elderly people

Cyberattack stops all deliveries at Wiltshire Farm Foods

The attack was so severe the firm couldn't even inform customers of the loss of service.

clock 29 June 2022 • 2 min read
Russia's Killnet group has claimed responsibility for cyberattack on Lithuanian sites

Russia's Killnet group claims responsibility for cyberattack on Lithuanian sites

'We have demolished 1652 web resources,' hackers say

clock 28 June 2022 • 3 min read
Russian attacks come from both the state and allegedly unaffiliated 'criminal groups'

Microsoft warns of rising Russian cyberattacks

The country is targeting states that have supported Ukraine - especially the USA and Poland.

clock 27 June 2022 • 2 min read