Apple forced to remove iPad 4G claims from website

Latest iPad claims 4G feature, but the UK currently has no available 4G service, and when it does, it will be incompatible with Apple's tablet device

Apple has removed references to the 4G capabilities of its third-generation iPad from its website after an investigation from regulator the Advertising Standards Authority (ASA).

According to a BBC report, Apple told the ASA that no further references to 4G in relation to the latest iPad will be made on its website, and that it had removed 4G marketing from a video, and various pages on its online shop.

However, a 4G model is still advertised on the site, albeit with a footnote that reads: "4G LTE is supported only on AT&T and Verizon networks in the US, and on Bell, Rogers and Telus networks in Canada."

Although the tablet can offer 4G services in the US, the UK is currently unable to support mobile connectivity at this speed. More damningly, even when 4G services are available in the UK, it will be incompatible with iPad technology due to the differing frequencies used between the US and Canada, and the UK.

4G offers faster mobile internet connectivity than older standards, and will be especially attractive to enterprise users as mobile business apps become increasingly complex and offer deeper functionality, requiring more bandwidth as a result.

However, until 4G services are available in the UK, the feature is unlikely to become a major purchasing driver for enterprises.