Content filtering is key to success of mobile news, says Bloomberg's head of mobile

Businesses and consumers would benefit from tailor-made news updates

Financial news and data provider Bloomberg's head of mobile, Oke Okaro, believes the growing amount of news and information will result in new market services that filter information, allowing employees and customers to receive more accurately targeted updates.

Okaro told Computing that he sees so-called content filters as a key development in mobile computing in the near future.

"There are going to be some very big changes. For example, there is an overwhelming amount of news and information in the marketplace today," he said.

"Because of this, there is going to be an emerging category of players that tailor that experience [as] one that is more relevant to consumers of technology, but also one that is easily digestible," he said.

However, he added that mobile devices are significantly different to the PC in this respect. News on PCs is dominated by portals such as Google News and Yahoo, but this is not the case on mobile devices.

"On mobile devices, there needs to be an enabler that can create a much more tailored experience for those who consume the information. This has to be relevant to that individual," said Okaro.

Social media company Twitter has already taken a step down the path towards offering better searches of its content to companies.

It was announced this week that Twitter is working with big-data filtering company DataSift to allow businesses to search and analyse two years' worth of Twitter updates.

The data will enable businesses to plan marketing campaigns and predict future business outcomes.