Gartner argues that CMOs are the most likely senior staff to use the iPad
Half of all marketing technology suppliers will develop applications specifically for Apple's iPad by 2016, according to analyst firm Gartner. This indicates that chief marketing officers (CMOs) will be...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
