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Ovum: CIOs are waking up to the value of green IT

CIOs are increasingly deploying green IT, with virtualisation leading the way

The number of organisations deploying green IT grew by about five per cent in the second half of 2010, according to analyst firm Ovum.

In a survey of CIOs and IT decision-makers across Europe, the US, the Middle East and Australia, the firm also found that a further eight per cent intend to deploy green IT by the end of 2012. This would bring the figure up to 81 per cent of organisations.

The findings were released in a report: 'Green IT Deployments Across Key Global Markets'.
Rhonda Ascierto, Ovum analyst and author of the report, said that this proves that green IT is now seen to provide genuine business value.

"This growth in green IT penetration reflects a change of attitude by CIOs and other IT decision-makers. Previously, they considered green IT optional because they defined its value primarily in terms of corporate image, rather than the bottom line.

"It is now viewed as a core technology that delivers business value by cutting costs and increasing efficiency. We believe this change has occurred because of constrained IT budgets and a sluggish global economy in the wake of the recession, which forced organisations to scrutinise spending on all types of IT. Many CIOs have for the first time had to calculate a financial return on investment of green IT."

Datacentre virtualisation was found to be the most common green technology implemented, with 52 per cent of organisations currently using it.

Ovum: CIOs are waking up to the value of green IT

CIOs are increasingly deploying green IT, with virtualisation leading the way

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