NFC will be incorporated into one in five smartphones by 2014

Technology expected to generate $23bn in revenues in Europe by 2016

Near-field communications (NFC) technology will be built into one in five smartphones by 2014 as mobile payment and interactive promotions take off, according to a report from Juniper Research.

Over 23 million NFC-capable smartphones are expected to be in circulation by the end of 2011, said the NFC Retail Marketing & Mobile Payments report.

This willl rise to around 300 million by 2014, and half of these devices are expected to be active in the US.

The technology is predicted to generate high revenues, explained Howard Wilcox, senior analyst at Juniper Research.

"NFC-based services in North America will account for nearly $47bn, or 41 per cent of the total, by 2016. The Far East and China ($31bn or 27 per cent) and Western Europe ($23bn or 20 per cent) will follow," he said.

However, Wilcox warned that there are still significant infrastructure challenges, and institutions including banks and merchants will need to have sufficient point-of-sale readers installed.

These are likely to take the form of self-service checkouts, which will help to reduce queue times and cash handling and prevent businesses losing custom.

Meanwhile, operators and retailers will need to generate offers, discounts and coupon campaigns to entice mobile users to try contactless payments, Wilcox added.

The Google Nexus S was the first smartphone to ship with NFC technology, but the hardware has seen limited use in the UK so far.

Google is to start trialling NFC services in US this summer, and O2 is expected to roll out a mobile wallet application in the UK this year.

RIM has also backed the technology, and its forthcoming high-end devices, including the BlackBerry Bold Touch, are expected to ship with NFC.

HTC, meanwhile, has taken a more cautious approach, stating that it will incorporate the technology once there is established demand.

The iPhone 5 was tipped to feature contactless payment, but the latest reports suggest that Apple will omit NFC from its fifth-generation iPhone.