IBM launches Smarter Commerce initiative

Scheme builds on existing technology to offer a packaged commerce solution

IBM has launched software and a consulting service called Smarter Commerce which will help customers use social media to enhance their e-commerce offering.

The initiative will use IBM's existing technologies, comprising the WebSphere Commerce platform and software that came from Sterling Commerce, Unica and Coremetrics – all companies IBM acquired.

This is in addition to new software from IBM that helps companies design and deliver a personalised shopping experience based on information about the customer. The software can be rolled out to web and mobile devices.

IBM will also offer a business services consulting practice to help companies enhance their e-commerce strategies.

In addition, the service includes a scheme entitled "the IBM University" which will provide educational resources for people who want to work in e-commerce.