Coupang fine causes rumbles in Washington – Asian Tech Roundup

Plus: India relaxes self-driving rules in an effort to curb road deaths

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Coupang fine causes rumbles in Washington

Welcome to Computing's weekly roundup of tech news in Asia. This time we look at how South Korea’s record-breaking data breach fine is threatening to become a geopolitical stand-off, India turning to self-driving tech to tackle its shocking accident statistics and TSMC’s worries about water supplies for its Taiwanese chip factories.

South Korea’s record-breaking 625 billion won ($409 million) fine against ecommerce giant Coupang for a major data breach generated ripples that have radiated far beyond its shores.

Seoul’s Personal Information Protection Commission (PIPC) found that Coupang (sometimes described as "Korea's Amazon") leaked personal information belonging to more than 33 million customers and failed to comply with rules around breach reporting.

Officials blamed the 2025 incident on a “lack of safety measures and systems, not sophisticated hacking”, putting its severity down to internal failures and inadequate controls. Coupang was also found to have illegally collected data from millions of users without their consent.

For South Korea, the case signals a tougher stance on data protection, with regulators more willing to hold large platforms accountable for systemic failures.

However, the fallout has extended far beyond domestic data protection and compliance. Coupang, which is headquartered in the US but generates most of its revenue in South Korea, argued that it is being unfairly targeted, framing the investigation and penalties as part of a broader pattern of discriminatory treatment against American firms.

That argument has found powerful backing in Washington. Senior figures aligned with Donald Trump as well as Republican lawmakers have rallied behind Coupang, publicly criticising South Korea's actions and making threatening noises over trade arrangements.

The company is reported to have hired well-connected lobbyists, hired former Trump administration officials to senior roles, and cultivated relationships across Capitol Hill. These moves have turned a domestic data breach into an international political issue.

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