Louis Vuitton breached for third time in three months
Signals 'a concerning trend’ rather than isolated incidents
Hackers have stolen “some” customer data after successfully breaching Louis Vuitton UK.
It is the third attack against the luxury retailer this year, following an attack against its second-largest label, Christian Dior Couture, in May and Louis Vuitton Korea earlier this month.
According to a Bloomberg report, the attackers breached the British unit of LVMH Moet Hennessy on 2nd July and took information including names, contact details and purchase history. The company said in an email that financial data was not affected.
"While we have no evidence that your data has been misused to date, phishing attempts, fraud attempts, or unauthorized use of your information may occur," the email added.
Louis Vuitton has notified the relevant authorities, including the ICO, as required by data protection law.
Although the scale of the attack has not been shared, it is similar to a spate of cyber incidents that have hit the retail and fashion sector this year, starting with those on Marks & Spencer in April.
The alleged culprits in the M&S attack were arrested last week, while others – like those responsible for attacking fashion brands Cartier and NorthFace – remain at large.
Dray Agha, senior manager of security operations at Huntress, said the third attack on Louis Vuitton in months signals “a concerning pattern, not an isolated incident.”
“Attackers are clearly targeting the luxury sector's rich customer data troves,” he said. “Names, contacts, and purchase history are prime phishing fuel, enabling highly convincing scams.
“LVMH must urgently conduct a group-wide security overhaul, moving beyond perimeter defence to assume compromise is inevitable. Prioritising customer notification and transparent remediation steps is critical to rebuilding trust eroded by repeated incidents.”
As always, customers should remain vigilant for phishing emails and other communications that appear to come from Louis Vuitton over the coming months.