Mexx dresses up merchandise planning
Fashion retailer chooses integrated end-to-end software
Fashion retailer Mexx is implementing integrated end-to-end merchandise planning and allocation software to match products to individual shops.
The software links product and store attributes, taking into account factors such as climate and demographics at locations throughout the UK and Europe.
Mexx director of planning and control David Gandy says this is particularly important when planning a range across a large geographical area.
Mexx is owned by Liz Clairborne and the software will be used by all 40 brands in the group, across 15 countries.
The first phase of software implementation will include strategic planning, assortment planning, size management and information author software. The second phase will incorporate in-season management, pack optimisation and allocations.
Gandy says Mexx chose Torex Retail’s Lucas Planning software because it could deliver proven results that met its specific needs.
‘It will enable us to be more profitable and the ability to micro plan within different territories will be of particular benefit as our business grows throughout Europe,’ he said.
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