Google responds to privacy calls

Google has added a privacy link to its homepage

Google has responded to advice from privacy advocates and has added a new link to its homepage.

Last week the firm added a link that takes users through to its corporate and privacy information, a simple addition that had been requested by privacy experts.

In June a coalition of groups asked Google to add the information, those groups included the Electronic Privacy Information Centre, and World Privacy Forum. They said that by not doing so the firm would be violating privacy laws.

In a post on its company blog, the search giant said, “Google values our users' privacy first and foremost. Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data. We added this link both to our homepage and to our results page to make it easier for you to find information about our privacy principles. The new 'Privacy' link goes to our Privacy Center, which was revamped earlier this year to be more straightforward and approachable, with videos and a non-legalese overview to make sure you understand in basic terms what Google does, does not, will, and won't, do in regard to your personal information.”