STA Travel improves web traffic management

Travel firm optimises online service

STA Travel hopes to make it easier for customers to book holidays online

STA Travel has improved its traffic management by implementing a solution from Zeus Technology. The software-based application traffic management solution provider has helped the travel firm ensure its web site offers customers a better experience when browsing and booking travel online.

STA Travel said its site receives about 5,000 page element hits per minute from the EMEA region alone. It turned to Zeus for support because access to the company’s web site was slow and peaks in online traffic from promotional campaigns became difficult to manage.

The company said it opted for Zeus over alternative hardware-based products because the software solution was cost-effective, quick to deploy and easy to configure. Its content-caching feature has negated the need for STA Travel to purchase additional web servers, resulting in significant cost savings.

“Ensuring our site can cope with peaks in traffic is critical as customers won’t hesitate to go elsewhere if their needs can’t be met quickly,” said Andy Mills, CIO at STA Travel Group.