Totaljobs improves web analytics to boost conversions

Recruitment web site adopts optimisation system to support surge in online advertising

Totaljobs attracts over four million hits from jobseekers a month

Recruitment group Totaljobs has rolled out specialist software to increase customer acquisition and conversion across its web sites.

Under the "multivariable testing" system, all online content including text, pictures, video, page layouts, email, banners and Flash scripts can be analysed based on segmentation and improved visualisation of communities and individual user behaviour online.

Totaljobs’ web sites attract more than four million unique users per month. Online advertising represents an area of fast revenue growth for the firm, so identifying the most persuasive web proposition became a key project.

“We are delighted to add this unique solution to our toolkit and look forward to maximizing the benefits of multivariable testing,” said Michael Robinson, UK marketing director at Totaljobs Group.

The system was supplied by Autonomy.