East of England Development Agency installs CRM system
Economic growth-driving body adopts customer-facing system
The East of England Development Agency (Eeda) adopted a £1.8m customer relationship management (CRM) system to tie together its Business Link Organisations (Blo).
The agency, which is responsible for driving economic growth across most of East Anglia, will use the CRM system to hold information for all of the Blo's allowing information to be shared across the region.
The transition to the new system will give Eeda the opportunity to improve the quality of support service it delivers to businesses in the eastern region, says its executive director of enterprise, Jody Chatterjee.
'The central CRM system will ensure better interaction between the public sector and local business through a single Business Link customer contact centre,' he said.
'Ultimately, it will help Eeda to continue to drive sustainable economic grwoth and regeneration across the east of England.'
The system, supplied by Anite, will also provide a new link between Eeda and the Learning and Skills Council (LSC), who will use it to access a range of information on training and business services from approved suppliers.
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