William Hill deploys Unica web analytics system

NetInsight beefs up William Hill Online's web analytics

William Hill deploys NetInsight to analyse betting site

The online arm of international betting firm William Hill has chosen CRM firm Unica's NetInsight web analytics system to speed up business decision making.

Wiliiam Hill Online chief executive Henry Birch said: "NetInsight gives us a more granular approach to analysing individual customer journeys throughout the web site.”

Birch added "The online gambling industry needed an analytics system which was flexible to deploy, with an agile user interface that was able to cope with rapidly developing web sites.”

William Hill Online is a joint venture that is 71 per cent owned by William Hill plc and 29 per cent owned by Playtech Limited.