Web classes on marketing

ClickTracks to host a series of online tutorials covering paid for search

Web analytics specialist ClickTracks will next week launch new online classes for web site owners and marketers covering Pay-Per-Click (PPC) paid search marketing.
The classes, hosted by ClickTracks chief executive John Marshall, are designed to teach the basics of PPC advertising, from their set-up to ongoing maintenance and management, and cover Google AdWords, Yahoo! Search Marketing and MSN AdCenter, according to the company.

“With search such an integral element of marketing budgets now, it is essential businesses make search work harder for them in an extremely competitive marketplace," said Marshall.

ClickTracks aims to roll out more online classes to teach business users web analytics and online marketing techniques throughout the year, and they will be designed to suit all types of business user from PR through to marketing and sales staff, according to the firm.