Royal Yacht Association revamps ecommerce

Organisation aims to improve communication with members

The Royal Yachting Association (RYA) has installed ecommerce and membership systems to improve communication with its members.

The technology, developed by Diagonal Solutions, also features an intranet based around Microsoft SharePoint software to allow the RYA's staff to communicate better internally.

The ecommerce system will allow the secure handling of payments for goods and offer more features for people coming to the site to buy vouchers and equipment.
Tanya Denton, the RYA's development manager, says the web site is the gateway for the association's members to gain access to new information about the organisation.

'We have invested heavily in our purchasing and membership information system, which now forms the core of the RYA's information network,' she said.