Tesco mobile strategy focuses on Nokia, not iPhone

Dawinderpal Sahota
clock

iPhone users are not typical Tesco shoppers

Nick Lansley, head of research and development at Tesco.com, says 'busy mums' are Nokia users Tesco has admitted that the iPhone does not take prime position in its mobile strategy, claiming tha...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

More on Mergers and Acquisitions

Wall Street analysts believe Musk's statements could be an attempt to get Twitter to lower its asking price

Musk threatens to scrap Twitter deal over spam bot details

Buyer's remorse could cost the Tesla CEO $1 billion

clock 07 June 2022 • 3 min read
Twitter investors sue Elon Musk for stock 'manipulation' during takeover bid

Twitter investors sue Elon Musk for stock 'manipulation' during takeover bid

The lawsuit comes as Tesla CEO abandons plan to use a margin loan tied to his Tesla stake to partly finance Twitter acquisition

clock 27 May 2022 • 3 min read
Broadcom to acquire VMware in $61 billion deal

Broadcom to acquire VMware in $61 billion deal

The deal will enable Broadcom to diversify away from its main business of designing and selling semiconductors into enterprise software

clock 27 May 2022 • 3 min read