LoveFilm casts new directors to push forward digital plans

Kristian Segerstråle and Roland Steindorf join LoveFilm to improve its offering via technology

LoveFilm is beginning to deliver movies, such as Terminator, digitally

LoveFilm has appointed two new non executive directors: Kristian Segerstråle in the UK and Roland Steindorf in Germany, to help the firm advance its digital strategy.

Segerstråle is the co-founder and CEO of social gaming company Playfish, which was recently acquired by Electronic Arts for £260m.

Steindorf is currently head of the supervisory board of Versatel AG, one of the largest DSL operators in Germany, and also co-founder of investment and consulting firm ORAD. He also developed Kabel Digital, a German digital cable pay TV platform.

"Kristian and Roland bring tremendous knowledge of the gaming, mobile and digital media sectors at a time when LoveFilm is rapidly advancing its digital services to televisions, PCs and handheld devices,” said Charles Gurassa, chairman of LoveFilm.

Segerstråle described LoveFilm as being in the midst of a transformational growth opportunity in home entertainment through new distribution and consumption models similar to that taking place in computer games.

LoveFilm has recently launched a direct-to-TV service on new ranges of Samsung TVs and Sony Bravia TVs and Blu-ray players.

It also recently tied up a UK distribution deal with Metro-Goldwyn-Mayer Studios (MGM) to enable its members to watch MGM titles online and on internet-enabled devices through the LoveFilm web site.