uSwitch.com turns on customer experience software
Company aims to improve the conversion rate from site visits to sales
Price comparison web site uSwitch.com is using customer experience management software to improve the conversion of site visits into sales.
The uSwitch service is free and helps customers find the best supplier for services, such as electricity, gas, broadband, landline call and credit card accounts.
The software will allow the company to understand transactional processes on its site and address issues in real time. The view of visitors' experience will enable uSwitch to maximise customer satisfaction with each switch.
‘We are committed to improving the functionality and usability of our web site to make it easier for people to compare and switch service providers,’ said head of user experience Narisa Wild.
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