New software adds £31m to food firm

JJ Fast Food boosts distribution with Microsoft Dynamics

JJ Fast Food, a distribution centre that delivers more than 500 tonnes of food a day, is processing an additional £31m of business a year using new software.

The North London-based business has implemented Microsoft Dynamics-AX software with eBECS to manage its call centre and telesales departments.

The software has enabled better scheduling of its distribution services, meaning truck loading time has been extended and an extra £31m of business can be processed each year with the same resources.

JJ Fast Foods now has the capacity to load an extra 40 trucks each day, with each truck delivering £3,000 worth of goods.

It has also increased call centre productivity, saving 20 hours a day of customer waiting time, equal to more than two and half sales agents or £40,000 a year.

Real time stock availability has improved order accuracy by 15 per cent improving customer satisfaction through eradication of overselling and order processing time has been cut by almost 25 per cent with orders updated on the day of delivery.

‘Customer service, order-taking and delivery are of paramount importance to the success of our operation and we can not afford downtime,’ said JJ Food’s senior business operations manager Mushtaque Ahmed.

‘We evaluated SAP for some time, but it was felt that the technology was not suitable for the developments we had in mind.’

The eDCCM software enables it to manage a fleet of 150 vehicles and 15,000 customers more efficiently, which is vital in a market that has tight margins.

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