Nectar revamps loyalty card online services

Loyalty scheme technology infrastructure updated for new online service

Loyalty programme Nectar has completed an intensive online technology integration project that has formed the basis of its latest ecommerce initiative.

The scheme’s operator, Loyalty Management UK, has updated its technology infrastructure to attract new and existing Nectar users to collect points when they shop at online retailers such as Amazon, eBay and Dell, under the eStore banner launched earlier this month.

‘We came up with the business model for the eStore at the beginning of this year and built the systems to deliver it over the past six months,’ said Nectar ecommerce director Roger Sniezek.

As well as managing millions of Nectar reward card transactions every day, the existing infrastructure needed updating to accept, process and manage points gained through online transactions, said Sniezek.

‘We had to look at how to show who our customers shopped with and what points they gained through the eStore on their online statement,’ he said. ‘This needed to fit in with our existing database model. But because it is part of the same Nectar web site – the eStore is a sub-site – the project was completed with minimal re-engineering, by building on top of the existing technology model.’

Nectar worked with Indian IT services firm Infosys, which also built its core infrastructure system.