British businesses lose £1bn to email downtime

Research shows average cost of a day of downtime is £68,000

Research has shown that the average cost to an organisation of being unable to send or receive emails for a day is more than £68,000, resulting in a total cost to British businesses of more than £1bn a year.

Email is now the most frequently used form of communication between organisations and their customers, after the telephone, according to a study commissioned by CipherTrust.

An average small to medium-sized company in the UK suffers four e-failures (where email per incident is down for more than half a working day) per year.

Des Lekerman, managing director at Eurodata Systems said: 'Networks and systems crashing can cost a business hard earned cash. An organisation can lose money every second its staff can't function, and its customers can't communicate.'

The Research shows that potential new customers look elsewhere after just one or two failed email attempts and loyal customers try no more than three times before moving to the competition.

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