Aerospace society gets new CRM tool

Society of British Aerospace Companies turns to online system

The Society of British Aerospace Companies (SBAC) is using an online customer relationship management (CRM) system.

Supplied by TISL Development, the system is intended to help the society deal more effectively with its 2,600 members.

As well as running customer relations, the new system will also be used to help operate the SBAC's online communities.

SBAC represents UK companies involved in supply civil air transport, aerospace defence, homeland security and space. It says it chose the system because it offeres flexibility that its previous CRM system lacked.