Dobbies upgrades merchandising systems

Garden centre group introduces integrated merchandising and stock replenishment system

New system will help Dobbies to improve stock availability

Dobbies Garden Centres has signed BT to improve response to customer demand.

The system will synchronise all business functions including buying, replenishment, pricing and sales reporting.

“Dobbies has ambitious plans for growth and we needed a technology infrastructure to match that. BT’s solution will make all of our business processes more efficient and flexible, enabling us to adapt quickly to any changes in the market,” said Susan Macdonald, director of buying and merchandising for Dobbies.