Ikea to offer web planning service

The group will allow customers to match furniture with spaces with 3D internet tool

Ikea will allow web shoppers to plan for their decoration online

Furnishing group Ikea is introducing a 3D planning tool to allow space customisation with its products over the web.

With the new offering, Ikea’s customers will be able to change room settings and products, including colour and size, and also covers marketing and merchandising.

The company is introducing the new service as part of a set of initiatives intended to improve its online shopping channel. It is understood that the tool, provided by 20-20 Technologies, will be simple to use and requires “little to no learning curve.”