Racing ahead: How McLaren rebuilt its data strategy

Avoiding “the old hot potato” of passed responsibility

Tom Allen
clock • 4 min read
McLaren runs multiple lines of business, and the pandemic affected all of them
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McLaren runs multiple lines of business, and the pandemic affected all of them

Luxury car maker McLaren could not simply switch to full remote work during the Covid lockdowns – but a partnership with NTT Data helped it find the road to recovery.

Like many firms, McLaren, based in Woking, has a diverse portfolio. running an F1 team in addition to its luxury car business.  That should have made it more resilient - but the pandemic said ot...

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