Focus on 'customer experience' - or lose customers

Nicholas Fearn
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A relentless focus on happy customers is the only way businesses can survive, argues Carl Stokes
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A relentless focus on happy customers is the only way businesses can survive, argues Carl Stokes

Former NHBC and City University CIO Carl Stokes tells Computing why customer experience should be a priority - and how organisations ought to do it

"Today's customer is more discerning, has more choice, and has better access to others' opinions of companies and products than ever before," says Carl Stokes, a CIO who has worked for the likes of NHBC...

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