CIO Interview: Mike Sackman - Social media, apps and devices

Mitchells & Butlers CIO Mike Sackman discusses his strategy for social media, including apps and mobile devices

Mitchells & Butlers CIO Mike Sackman discusses his strategy for social media in this exclusive Computing video.

He also talks about mobile devices and app development, focusing on the potential benefits to his business.

Mitchells & Butlers operates well known pub and restaurant brands such as Browns, All Bar One, Harvester and Toby Carvery.