Computing UK www.computing.co.uk The MarTech waste crisis <img alt="The MarTech waste crisis " src="https://www.computing.co.uk/api/v1/wps/a8a2a37/5397a5a6-d172-45d3-9a8e-0269c543ae59/8/Martech-185x114.jpg" /> <p><!--summary start--> The problem of annual digital waste created by marketers and advertisers is growing. What is the source of the problem? <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/a8a2a37/5397a5a6-d172-45d3-9a8e-0269c543ae59/8/Martech-185x114.jpg https://www.computing.co.uk/feature/4129252/martech-waste-crisis https://www.computing.co.uk/feature/4129252/martech-waste-crisis https://www.computing.co.uk/feature/4129252/martech-waste-crisis Wed, 27 Sep 2023 09:27:42 +0000 How marketers should respond to IT industry opportunities and challenges in 2023 <img alt="How marketers should respond to IT industry opportunities and challenges in 2023" src="https://www.computing.co.uk/api/v1/wps/bf27070/98eff50e-2953-484c-a0bb-cf9a87bbe5f2/21/TCCEMEA23-590-360-Blog-Banner-IT-industry-challenges-185x114.jpg" /> <p><!--summary start--> This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions. <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/bf27070/98eff50e-2953-484c-a0bb-cf9a87bbe5f2/21/TCCEMEA23-590-360-Blog-Banner-IT-industry-challenges-185x114.jpg https://www.computing.co.uk/blog-post/4112815/marketers-respond-industry-opportunities-challenges-2023 https://www.computing.co.uk/blog-post/4112815/marketers-respond-industry-opportunities-challenges-2023 https://www.computing.co.uk/blog-post/4112815/marketers-respond-industry-opportunities-challenges-2023 Wed, 3 May 2023 10:02:06 +0000 Beware the gender pay gap bot <img alt="Beware the gender pay gap bot" src="https://www.computing.co.uk/api/v1/wps/0fae000/99226bb5-aea2-4705-a511-2a21ec515401/6/pay-gap-185x114.png" /> <p><!--summary start--> The bot that calls out Twitter corporate virtue signalling with hard data <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/0fae000/99226bb5-aea2-4705-a511-2a21ec515401/6/pay-gap-185x114.png https://www.computing.co.uk/news/4077302/beware-gender-pay-gap-bot https://www.computing.co.uk/news/4077302/beware-gender-pay-gap-bot https://www.computing.co.uk/news/4077302/beware-gender-pay-gap-bot Thu, 9 Mar 2023 16:13:30 +0000 Meet the contenders: Q&A with a Next Generation MSP Innovation Award Vendor - Zenzero <img alt="Meet the contenders: Q&amp;A with a Next Generation MSP Innovation Award Vendor - Zenzero" src="https://www.computing.co.uk/api/v1/wps/9f514e9/f80098e7-65bd-48c0-bc22-edf14ccb6509/3/iStock-1324437705-185x114.jpg" /> <p><!--summary start--> <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/9f514e9/f80098e7-65bd-48c0-bc22-edf14ccb6509/3/iStock-1324437705-185x114.jpg https://www.computing.co.uk/news/4056353/meet-contenders-generation-msp-innovation-award-vendor-zenzero https://www.computing.co.uk/news/4056353/meet-contenders-generation-msp-innovation-award-vendor-zenzero https://www.computing.co.uk/news/4056353/meet-contenders-generation-msp-innovation-award-vendor-zenzero Wed, 14 Sep 2022 14:52:59 +0000 Consent-driven marketing: Use first-party data to capture hearts and minds <img alt="Consent-driven marketing: Use first-party data to capture hearts and minds" src="https://www.computing.co.uk/api/v1/wps/738d0fd/0c50fd4d-d0a1-4016-a16a-56d9f6345cee/3/Tom-Bianchi-185x114.jpg" /> <p><!--summary start--> First-party data gathered with the permission and consent of the consumer provides marketers with accurate and insightful information <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/738d0fd/0c50fd4d-d0a1-4016-a16a-56d9f6345cee/3/Tom-Bianchi-185x114.jpg https://www.computing.co.uk/opinion/4055543/consent-driven-marketing-party-capture-hearts-minds https://www.computing.co.uk/opinion/4055543/consent-driven-marketing-party-capture-hearts-minds https://www.computing.co.uk/opinion/4055543/consent-driven-marketing-party-capture-hearts-minds Thu, 1 Sep 2022 09:48:40 +0000 Beautiful, striking content fuelled by real-time data unlocks the power of ABM <img alt="Beautiful, striking content fuelled by real-time data unlocks the power of ABM" src="https://www.computing.co.uk/api/v1/wps/01785d5/654e5b37-5cc8-43ed-b687-3f748579774a/4/CTGN-CRNN22-590-360-article-185x114.jpg" /> <p><!--summary start--> Eye-catching content that piques the interest of your prospects is one of the most persuasive and powerful aspects of Account-Based Marketing (ABM). <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/01785d5/654e5b37-5cc8-43ed-b687-3f748579774a/4/CTGN-CRNN22-590-360-article-185x114.jpg https://www.computing.co.uk/sponsored/4054271/beautiful-striking-content-fuelled-real-unlocks-power-abm https://www.computing.co.uk/sponsored/4054271/beautiful-striking-content-fuelled-real-unlocks-power-abm https://www.computing.co.uk/sponsored/4054271/beautiful-striking-content-fuelled-real-unlocks-power-abm Thu, 4 Aug 2022 10:16:57 +0100 How do you launch an ABM campaign without the A? <img alt="How do you launch an ABM campaign without the A?" src="https://www.computing.co.uk/api/v1/wps/6472a21/c5e3a75d-3910-4d93-8d78-2766ca4a9b3f/0/CTGN22-Creative-iStock-1305549810-185x114.jpg" /> <p><!--summary start--> <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/6472a21/c5e3a75d-3910-4d93-8d78-2766ca4a9b3f/0/CTGN22-Creative-iStock-1305549810-185x114.jpg https://www.computing.co.uk/content-hub/4051716/launch-abm-campaign https://www.computing.co.uk/content-hub/4051716/launch-abm-campaign https://www.computing.co.uk/content-hub/4051716/launch-abm-campaign Thu, 23 Jun 2022 08:52:43 +0000 Making your mark: how to reinvent a brand in tech <img alt="Making your mark: how to reinvent a brand in tech" src="https://www.computing.co.uk/api/v1/wps/7b7e709/4fb82aea-a39d-427c-8d24-beab5ce2ec14/6/Alexandra-Coulson-2-185x114.jpg" /> <p><!--summary start--> When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach. <!--summary end--></p> https://www.computing.co.uk/api/v1/wps/7b7e709/4fb82aea-a39d-427c-8d24-beab5ce2ec14/6/Alexandra-Coulson-2-185x114.jpg https://www.computing.co.uk/event/4040596/mark-reinvent-brand-tech https://www.computing.co.uk/event/4040596/mark-reinvent-brand-tech https://www.computing.co.uk/event/4040596/mark-reinvent-brand-tech Wed, 17 Nov 2021 15:25:54 +0000 Tech Marketing & Innovation Forum returns for 2021 <p><!--summary start--> Content consumption, ABM and influencing prospects in a cookie-free world <!--summary end--></p> https://www.computing.co.uk/news/4032601/tech-marketing-innovation-forum-returns-2021 https://www.computing.co.uk/news/4032601/tech-marketing-innovation-forum-returns-2021 Thu, 10 Jun 2021 07:00:42 +0000