Why bet365 went back to formula to innovate its most popular product

clock • 7 min read
Bet365's Bet Builder was unique when it was launched in 2018, but today it has many competitors
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Bet365's Bet Builder was unique when it was launched in 2018, but today it has many competitors

Maintaining leadership in a saturated market isn't easy.

Doing so means consistently pushing boundaries to keep up with market demand, while developing software that's both sustainable and has the headroom for innovation. That's the theory anyway. Of ...

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