How Superdry offers a smarter fit with Looker

clock • 6 min read

Computing talks to Superdry’s business intelligence manager Brad Woodward about its BI-led fight-back against online rivals and budget stores

Few sectors are as under siege as retail. Customers are disloyal and demand low-friction shopping online, on their phones, and in store. Mobile and ecommerce platforms are affecting the high str...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
CDO Interview: Product-level predictive analytics at retailer Very

Big Data and Analytics

The Very Group Chief Data Officer Steve Pimblett explains how data, insight and most importantly action are changing the face of one of the UK's established retail concerns.

clock 14 September 2023 • 6 min read
Privacy: Don't be like Big Tech, protect Gen Z

Privacy

Retailers can be as invasive as social media when it comes to tracking younger users

clock 18 July 2023 • 6 min read
Personal data breached at WH Smith

Hacking

Staff names, addresses and NI numbers have been exposed

clock 03 March 2023 • 2 min read
Most read
01

Cabinet Office terminates £9m Microsoft deal

16 February 2024 • 2 min read
03

Microsoft announces critical zero-day Exchange bug

16 February 2024 • 1 min read
04

Cisco cuts more than 4,000 jobs

15 February 2024 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Big Data and Analytics

'Insurers are the original big data companies,' says AXA UK data chief Paul Hollands

'Insurers are the original big data companies,' says AXA UK data chief Paul Hollands

GenAI has created a step change in data perception

Penny Horwood
clock 12 February 2024 • 7 min read
Gemini Advanced: Google launches subscription-based AI chatbot and app

Gemini Advanced: Google launches subscription-based AI chatbot and app

Priced at $19.99 per month, Gemini Advanced gives users access to Google's most powerful AI model to date

clock 09 February 2024 • 2 min read
The impact of UK data protection on data analytics and AI

The impact of UK data protection on data analytics and AI

Beverley Flynn and Jessica Gregson
clock 05 February 2024 • 4 min read