How Superdry offers a smarter fit with Looker

clock • 6 min read

Computing talks to Superdry’s business intelligence manager Brad Woodward about its BI-led fight-back against online rivals and budget stores

Few sectors are as under siege as retail. Customers are disloyal and demand low-friction shopping online, on their phones, and in store. Mobile and ecommerce platforms are affecting the high str...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
How Victoria's Secret is using AI to transform online shopping

Ecommerce

From retail to e-tail

clock 08 April 2024 • 2 min read
CDO Interview: Product-level predictive analytics at retailer Very

Big Data and Analytics

The Very Group Chief Data Officer Steve Pimblett explains how data, insight and most importantly action are changing the face of one of the UK's established retail concerns.

clock 14 September 2023 • 6 min read
Privacy: Don't be like Big Tech, protect Gen Z

Privacy

Retailers can be as invasive as social media when it comes to tracking younger users

clock 18 July 2023 • 6 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Big Data and Analytics

Industry Voice: How tech investment is improving efficiency at Mitie

Industry Voice: How tech investment is improving efficiency at Mitie

A single source of truth underpinning everything

Shaun Carroll
clock 19 June 2024 • 1 min read
A matter of scale: How this World Heritage site is getting a handle on big data

A matter of scale: How this World Heritage site is getting a handle on big data

'In two years it will be 45 million rows, easily'

Tom Allen
clock 19 June 2024 • 4 min read
Blenheim Estate: How tech is protecting 'the finest view in England'

Blenheim Estate: How tech is protecting 'the finest view in England'

Data analysis and a sprawling sensor network are saving money and boosting biodiversity

Tom Allen
clock 12 June 2024 • 5 min read