6 reasons BlackBerry crumbled in the smartphone market

Dan Worth

Terrible designs, zero cool factor and more

3. Corporate slowdown

Business man using smartphone as part of bring your own device trend

If BlackBerry had one market it should have been able to rely on it was the corporate space. The firm dominated the market at a time when the ability to actually do meaningful work on a mobile device exploded.

It also boasted the highly secure BES platform that ensured content was always encrypted and uncrackable. At least that was the claim until governments around the world started demanding access.

BlackBerry always said that it would never cave into such demands, but rumours abounded that it had done so in nations such as India and Pakistan, no doubt unnerving some security managers.

Meanwhile, several network problems caused many to lose faith in the firm's offering, realising that relying on a single firm's network was perhaps not the best idea.

Lastly, the bring-your-own-device trend that saw staff using personal iPhones or Android devices for work meant that many BlackBerry phones suddenly became redundant.

Some companies clamped down on this, of course, but most embraced it and turned to tools to manage it, which even BlackBerry realised by buying Good Technology last year, meaning that many BlackBerry contracts were never renewed.

More on Cloud and Infrastructure

G-Core Labs strengthens LATAM presence by launching public cloud region in São Paulo

G-Core Labs strengthens LATAM presence by launching public cloud region in São Paulo

G-Core Labs has strengthened its global infrastructure by launching a new cloud point-of-presence in São Paulo, Brazil.

clock 20 July 2022 • 2 min read
ERP and the slow road to the cloud

ERP and the slow road to the cloud

Unit4, like all ERP vendors, would love its customers to move to the cloud, but what can it offer to tempt them to make the switch?

John Leonard
clock 22 June 2022 • 8 min read
Sydney is G-Core Labs' latest location as it builds a worldwide infrastructure network

G-Core Labs launches a public cloud PoP in Sydney

G-Core Labs continues to expand in APAC

clock 13 June 2022 • 2 min read