6 reasons BlackBerry crumbled in the smartphone market

Dan Worth
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Where did it all go wrong for BlackBerry?
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Where did it all go wrong for BlackBerry?

Terrible designs, zero cool factor and more

4. BlackBerry was never really cool

Cool ginger cat

Even if BlackBerry had got the name and design right, would it have helped? It's clear with hindsight that BlackBerry was never really cool, or fashionable, in the same way as iPhones and Galaxy phones.

They were mostly forced into the hands of stressed execs, leading to the term CrackBerry, or used by teenagers for the BlackBerry Messenger platform. Hardly two great core user markets.

Of course, there were consumers who used them, but the basic plastic designs and lack of cultural cachet meant that the moment something, anything, better came along, i.e. the iPhone, they were eager to move on.

The corporate world held out a little longer, but even that fell by the wayside.

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