6 reasons BlackBerry crumbled in the smartphone market

Dan Worth
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Where did it all go wrong for BlackBerry?
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Where did it all go wrong for BlackBerry?

Terrible designs, zero cool factor and more

5. Bad designs and bizarre names

Blackberry Passport design

We're not sure what's in the water at Waterloo but the people at BlackBerry certainly had some interesting ideas about smartphone design.

Android manufacturers and Apple had identified that it was possible to design sleek, elegant devices around an easy to hold rectangle, but BlackBerry refused to follow suit.

A case in point is the the bizarre BlackBerry Passport that was more of a square, complete with the same fiddly plastic keys at the bottom. It looked ridiculous and didn't even fit into a pocket comfortably. Who on Earth would buy that?

Then, even when Blackberry got the design right with the reasonable looking Priv, the firm did something stupid like call it the Priv. Apple has the iPhone, Samsung the Galaxy range, Sony the Xperia. BlackBerry went with Priv.

Then it unveiled the BlackBerry DTEK50. Catchy stuff guys.

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