How Ted Baker's digital transformation helped drive sales

Nicholas Fearn
clock • 6 min read

Global retailer Ted Baker found that its ecommerce platform alone wasn't sufficient to satisfy demanding customers in today's competitive environment

Looking to streamline and automate complex business processes, improve efficiency and meet changing customer expectations, global retailer Ted Baker has spent the past few months embarking on an or...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Case study: Triad Group transforms DfT's renewable fuel obligation

Cloud and Infrastructure

A simple, reusable set of components

clock 24 June 2024 • 2 min read
Raspberry Pi announces plans to go public on London Stock Exchange

Finance

The news comes as a welcome relief for the LSE

clock 16 May 2024 • 2 min read
Exclusive: Behind the scenes of DWP's ambitious tech transformation

Government

Modernising Europe’s biggest IT estate

clock 13 March 2024 • 5 min read
Most read
01

Ransomware targets London branch of China's ICBC

13 September 2024 • 2 min read
02

Teen arrested over TfL cyberattack

13 September 2024 • 3 min read
03

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Cloud and Infrastructure

Improving the user experience through cloud innovation: DLGs shift to Azure Virtual Desktop

Improving the user experience through cloud innovation: DLGs shift to Azure Virtual Desktop

As an organisation with a mission to be brilliant for customers every day, it’s important to provide best-in-class IT services that enable this. So, in a significant move towards enhancing its technological infrastructure and removing legacy technology,...

Richard Higgins
clock 04 September 2024 • 2 min read
Sensors and Sensibility - Ctrl Alt Lead podcast

Sensors and Sensibility - Ctrl Alt Lead podcast

Bringing connectivity to forests, farms and fields

Tom Allen
clock 27 August 2024 • 1 min read
Announcing the shortlist for the Cloud Excellence Awards 2024

Announcing the shortlist for the Cloud Excellence Awards 2024

Congratulations to our finalists

clock 16 July 2024 • 4 min read